You already paid for your email list. Most of it isn't paying you back.
I'm Rav, and I run email and SMS for ecommerce brands. Mostly Klaviyo. If your welcome series is three emails long and nobody has touched your win-back flow since launch, that's the kind of thing I fix.
Ravinderpal Singh
Strategy, design, copy, build, send. All of it, by me.
There's no account manager in the middle and no team of four each owning a slice. It's just me, doing the work.
Flows & Automation
Welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back. You build them once and they keep working.
Campaign Design & Copy
Campaigns designed and written around how your customers buy. Built to look right on a phone, because that's where most of them will read it.
Segmentation & Lists
Behavioural segments, engagement tiers, and proper list hygiene. Half of this job is deciding who shouldn't get the email.
Deliverability
Authentication, warm-up plans, sunset policies, reputation monitoring. If your emails are landing in Promotions, nothing else on this list matters.
Klaviyo Setup & Migration
New builds, or migrations from Mailchimp, Omnisend, Attentive and GoHighLevel. Your history comes with you and your flows keep running.
Reporting & Testing
A/B tests that run long enough to mean something, plus a monthly report tied to revenue. One real number beats a wall of charts.
Every number here is checkable.
These come off my public Upwork profile. I didn't write them about myself, and you can click through and check every one.
Screenshots from real accounts.
Pulled straight out of client Klaviyo accounts. Hover to pause.
The emails themselves.
A few recent ones. Hover any of them to scroll through the whole email.
Nobody has to press send for these to earn.
Most stores have three flows half-built and call it automation. These are the full maps. Hover any node for its trigger, timing and exit rule.
Before I build anything, I map the journey.
Every stage, trigger and delay, written down before a single template gets made. Here's the ecommerce version.
I wrote a book about this.
Customer Retention for E-Commerce Businesses: How Email Marketing Drives Loyalty, Upsells & Automation is the same thinking I bring to client work. Which flows matter, what order to build them in, and why most stores never earn a second order.
Read it on Amazon→Want to know what your account is missing?
Send me your store. I'll go through your flows, campaigns, segments and deliverability, then tell you what I'd fix first. It's free and there's no deck at the end of it.