Whatever the channel needs. One person doing it.
Some brands want the whole thing built from scratch. Others have one broken flow and already know it. Both are fine. Here's everything I do.
The work
What a full email and SMS engagement usually covers.
Automated flows
Campaign design
Copywriting
Segmentation
Deliverability
List hygiene
SMS marketing
ESP setup & migration
Popups & forms
A/B testing
Reporting
Account audits
Full-Fledged Email Marketing
How it usually goes.
There's no onboarding sequence and no account manager. You talk to me.
Audit
I go through the account, the data and the customer journey, then send back a written teardown. What's broken, what's missing, and what I think each gap is costing you. You keep it whether or not we work together.
Map
We agree the journey and the flow architecture before anyone designs a template. Most accounts skip this, which is how you end up with twelve half-built flows tripping over each other.
Build
Flows, segments, templates and the calendar get built and tested across the major clients and dark mode. I ship the highest-revenue flow first, so the work starts paying before it's finished.
Run & iterate
Monthly reporting, structured tests, deliverability monitoring and calendar planning around your promo cycle. This is the part where it starts getting good.
Not sure which of these you need?
That's what the audit is for. I'll look at the account and tell you where the money is, even if the answer is that you only need one thing fixed.